Investment Advisory Overview

We are a fee-only financial planning and investment advisory firm.  This means our fees are based on services performed, not investments sold. We believe that by being fee-only, rather than commissioned-based, we provide objective investment advice  tailored to your needs.

We pride ourselves on the quality of people who work at Canon Capital Investment Advisory. When hiring additional staff we look for individuals who have excelled in  their profession while balancing work, family and community activities.

We believe that our unique combination of experience, education and genuine personal concern enables us to assist our clients in many ways not found elsewhere. Canon Capital Investment Advisory believes that the growth of our firm can be attributed to our unique approach and philosophy. We look forward to meeting the ever changing needs of both our current and prospective clients.

Disclaimer:  This web site is for informational purposes only and does not constitute a complete description of our investment services or performance. This web-site is in no way a solicitation or  offer to sell securities or investment advisory services except, where applicable. Information throughout this site, whether stock quotes, charts, articles, or any other statement or statements regarding market or other financial information, is obtained from sources which we, and our suppliers believe reliable. Nothing on this web-site should be interpreted to  state or imply that past results are an indication of future performance. Neither we nor our information providers shall be liable for any errors or inaccuracies, regardless of cause, or the lack of timeliness

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High Net Worth Individuals

Canon Capital Investment Advisory has been in business for over 25 years providing comprehensive wealth management solutions for high net worth individuals, specializing in helping clients transition their 401(k) retirement accounts into retirement rollover accounts.  We start with a foundation of trust.  As your fiduciary, we follow a certified investment process that adheres to the industry’s best fiduciary practices.  This ensures that our interests are aligned with those of our clients.  Through strategic asset allocation and diversification, we develop a customized solution for each unique client based on risk tolerance and expected return.  We have a dedicated team of advisors and client service personnel whose primary focus is for each individual client to experience long term retirement security.

Investment Advisory
– High Net Worth
– Trust
– Precious Metals Consulting

Family Office Services

Canon Capital’s Family Office Services is the preferred choice for wealthy families with unique circumstances and needs.  We are capable of serving families who seek to sustain wealth across generations, or simply need a “Chief Financial Officer” to oversee and manage all of their financial affairs.  Our highly-qualified team of advisors works with each client to determine how they want to best manage the complexity in their lives.  We are fully integrated with our Certified Public Accountants, Investment Advisory and Financial Planning business units, which allows us to effectively implement solutions tailored to meet your specific needs.


Further Reading:
pdfThe Uniform Family Office – Practices and Procedures for the Cloud-Centric Virtual Family Office

Wealth Management Overview

At Canon Capital, we take the “Fright Factor” out of investing. We help you make wise investment choices.  In today’s complicated, volatile marketplace, investing can be a scary responsibility. Canon Capital’s Investment Advisors work with business owners and personal investors to help make better decisions.

Canon Capital is a fee-only firm, rather than commission-based, which allows our advisors to offer more objective investment advice.

We understand that you are unique. We take the time to learn about the needs of our clients and then develop a comprehensive service plan that acutely reflects those needs.  Our combination of process, service, and client communication gives each client clear expectations and the confidence of knowing that they have a trusted Advisor.

Pursuant to Rule 204-5 of the Investment Advisers Act of 1940, we have created a Client Relationship Summary (Form ADV Part 3) which provides a brief summary of our relationship with our clients. Click here to review.

Professional Services Include:

The Value of Working with an AIF® or AIFA® Designee

A “fiduciary” is someone who is managing the assets of another person and stands in a special relationship of trust, confidence, and/or legal responsibility. A fiduciary is required by law to always act in the best interests of their client, beneficiary, or retirement plan participant. Yet, many fiduciaries are not even aware of their duties and responsibilities.

How Clients Benefit From Their Advisor’s CEFEX Certification

CEFEX-certified Investment Advisors proudly display the CEFEX Mark.  Voluntarily, they undergo annual fiduciary assessments conducted by independent expert analysts.  The resulting assessment reports are reviewed by a separate registration committee.  This program can be thought of as a sophisticated peer-review system.

The Value of Working with an AIF® or AIFA® Designee


A “fiduciary” is someone who is managing the assets of another person and stands in a special relationship of trust, confidence, and/or legal responsibility. A fiduciary is required by law to always act in the best interests of their client, beneficiary, or retirement plan participant. Yet, many fiduciaries are not even aware of their duties and responsibilities.

AIF and AIFA designees have acquired a thorough knowledge of fiduciary responsibility and can be an invaluable resource to investment fiduciaries and individual investors alike. An AIF designation represents that person’s knowledge of a Global Fiduciary Standard of Excellence and their application of the global standard into their own practice. An AIFA designee has received the same training on a fiduciary standard, complemented by training on ISO-like assessment procedures to assess whether other fiduciaries conform to the standard of excellence.

Don’t risk going at it alone, AIF and AIFA designees have the training necessary to ensure that an investment process is managed to an appropriate fiduciary standard of care.

Full Article

Retirement Plans

The Department of Labor recently released new regulations, and Canon Capital would like to help you, as the plan fiduciary, understand these new regulations and minimize your liability as the plan sponsor, both professionally and personally. Plan sponsors have the legal obligation to make sure that their retirement plan fees are reasonable.  How do you know if your plan fees are reasonable?  As a plan sponsor, you have the obligation to either benchmark your plan or request a proposal to ensure that your plan fees are reasonable.   Canon Capital Investment Advisory is a CEFEX-certified registered investment adviser bringing world class talent to its established client base for over 25 years.  We work with top quality service providers, such as Vanguard and American Funds, which offer high quality/low-cost investments, transparent fees, superior recordkeeping, and quality education for participants at a low “all-in” cost.

Our staff consists of C(k)P™ (Certified 401(k) Professional) Designation holders, who are highly specialized and equipped to provide your company with favorable retirement plan outcomes for you and your employees.

We are confident that we can improve your Company’s Plan through better overall service at a lower cost, with our primary focus on investment monitoring, plan compliance, employee education, and reporting.  If you are interested in a free quote, please give us a call today at (215) 723-4881 and ask to speak with one of our advisors.

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  • 401(k)/403(b)
  • Institutional Investment Management
  • Fiduciary Services
    • Consulting
    • Training & Education
    • Audits and Assessments
  • Full Scope ERISA 3(21) and Limited Scope 3(38) Fiduciary Delegation
  • 408(b)(2) Disclosure


Health Care’s New Electronic Marketplace First came self managed 401(k)’s. Get ready for self-managed medical plans and the multibillion dollar internet marketplace they will spawn.  Publisher: Author: J. Philip Lathrop, Gary D. Ahiquist and Daivd G. Knott


Is your company’s benefit plan the best it can be? Do you have any concerns or questions about it? Considering your 401(k) plan, for instance:

  • Are you getting good service at a reasonable price?
  • Do employees understand the plan and their investment options?
  • Is investment performance meeting your expectations?
  • Are you concerned about fiduciary responsibility and potential liabilities?
  • Can employees access their plan account information and perform basic transactions on-line?
  • Are you getting prompt, personal attention?

We’re the “daily-valuation” expert.  We specialize in 401(k) problem solving and in maximizing the value of 401(k) plans for employers and employees. Clients enjoy our:

  • Obsessive handholding throughout all statges of the plan administration cycle
  • Relentless focus on maximizing contributions made on behalf of the owners/key personnel, while keeping the expense for the employees’ company contributions in check
  • Abundant, diverse participant investment education and advisory
  • Quick report turn-around time

Employee Benefits Overview

  • Plan Installation
  • Participant Record Keeping
  • Compliance Testing
  • Investment Advisory & Education
  • Government Forms Preparation

Our consultants custom tailor each program to best meet the employer-client’s needs, while still providing a benefit appreciated by the employees:

1.   Retirement Plans

  • SEP’s
  • SAR-SEP’s (Pre-1997 plans are grandfathered)
  • SIMPLE plans
  • Profit Sharing Plans, including New-Comparability
  • 401(k) Plans
  • 403(b) Plans

2.   College Savings

  • 529 Plans

3.   Cafeteria Plans

  • Premium Only Plans
  • Flexible Spending Accounts