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Brent Snyder
Director of Technologies
Brent Snyder joined Canon Capital in October 2024, bringing over 25 years of expertise in the technologies field. He was promoted from Operations Manager to Director of Technologies in 2026. Brent holds a B.A. from Temple University and is a graduate of their Fox School of Business. An active community member, he serves on the Board of Directors for Harleysville Baseball and #IronDad23, a non-profit helping local families and students in the Souderton Area School District. Outside of work, Brent enjoys cheering on all Philadelphia sports teams, watching his sons play sports, and plans to visit every Major League Baseball park with his family, having checked off seven so far.
When to Bring Your CPA Into Big Financial Decisions
Running a business often means making decisions quickly. In the moment, the focus is usually on moving forward, keeping things running, and making the best call with the information you have. Only later does the full financial picture come into sharper focus.
It’s something we see from time to time. And it’s also where a quick conversation with your CPA can make things easier, especially before a decision is finalized rather than after it’s already in motion.
From replacing equipment to pursuing a new opportunity or hiring staff, consulting your CPA on these major spending and structural choices will help you see the full financial picture and make the right decisions.
Timing Matters
Most financial decisions in a business aren’t strictly “right” or “wrong.” What tends to matter more is how they’re structured, when they happen, and how they’re documented.
A purchase made in December can have a very different tax impact than the same purchase made in January. Hiring an employee instead of working with a contractor changes payroll obligations. Even the timing of income can affect estimated tax payments and cash flow.
These details aren’t always obvious at the moment, especially when you’re focused on the day-to-day running of the business.
It’s situations like these where a discussion with your CPA sooner rather than later is worth taking the time:
Scheduling Equipment or Large Purchases
Large purchases are one of the areas where timing tends to get overlooked.
In many cases, the decision is driven by need: a new truck, upgraded equipment, or a software system that will save time. The purchase makes sense operationally, so it moves forward.
But from a tax standpoint, timing and classification can matter more than most people expect.
Depending on the situation, a purchase may be:
- Expensed immediately
- Depreciated over time
- Eligible for bonus depreciation or Section 179
Each option affects taxable income differently.
We’ve seen situations where moving a purchase forward by a few weeks or holding off until the new year, changed the outcome more than expected. It’s not always dramatic, but in some cases it’s more meaningful than expected.
Considering a Business Structure Change
As a business grows, the structure that worked early on doesn’t always remain the best fit.
This usually comes up when a business starts generating consistent profit. At that point, questions around entity type, owner compensation, and overall tax approach tend to follow.
For example:
- Should you remain a sole proprietor or partnership?
- Does an S-corporation election make sense at this stage?
- How should owner income be handled going forward?
These decisions don’t just affect taxes. They can also impact quarterly payroll taxes, W-2 vs. K-1 reporting, and bookkeeping needs. When they’re thought through in advance instead of being handled quickly at year-end, the process is that much smoother.
Hiring Your First Employee (or Expanding Your Team)
Hiring is an exciting step, but it’s also where things can get complex quickly. Moving from independent contractors to employees introduces additional layers, like:
- Payroll taxes
- Withholding requirements
- Unemployment insurance
- Workers’ compensation
- Reporting obligations
We’ve seen businesses hire first and then circle back to sort out the details. It’s understandable since hiring can happen quickly when help is needed but it can also create extra work later if details are sorted out afterward.
Many businesses hire quickly to meet immediate needs but later face extra compliance work. Talk to your CPA and your payroll provider before hiring to clarify costs and set-up.
Planning for Growth and Tax Strategy
Growth is a good problem to have, but it can create pressure if planning doesn’t keep up with it.
As revenue increases, so do estimated tax payments, exposure to additional state or local taxes, and reporting complexity.
We sometimes hear, “We had a great year, but the tax bill caught us off guard.”
Growth can push you into new filing requirements or higher estimated payments. Run projections with your CPA ahead of time if a decision could affect cash flow, taxes, or business structure to set expectations and avoid surprises.
Planning First Is Easier Than Fixing Later
That doesn’t mean slowing things down. These conversations are straightforward and focused while providing context that’s difficult to recreate after the fact.
There’s more flexibility when you have the conversation beforehand:
- Adjust the timing
- Refine the structure
- Document from the beginning
Your CPA can still help after a decision, but options are narrower.
Need a Second Set of Eyes on a Big Decision?
The CPA team at Canon Capital Management Group works with business owners throughout Pennsylvania to align financial decisions with tax strategy, cash flow, and long-term goals.
In many cases, a quick check-in is enough to avoid complications later.
Have questions? We’re happy to talk. Contact us online or call 215-723-4881.
Avoiding Tax Surprises During Rapid Business Growth | CPA Guidance for Growing Companies
Growth is a good problem to have. When you’re winning new contracts, experiencing rising revenue, and growing a team, everything looks like it’s moving in the right direction. On paper, that is.
From a CPA’s perspective, however, rapid growth is one of the most common reasons Pennsylvania business owners are caught off guard by unexpected tax bills and cash-flow strain.
The issue isn’t growth itself. It’s how quickly the rules change when your numbers do.
Why Growth Can Tighten Cash Flow
One of the biggest misconceptions we see is simple: more revenue automatically means more available cash. In reality, fast growth often reduces short-term cash flexibility, even when profits increase.
Why?
Taxes scale quickly. As income rises, so do federal and Pennsylvania estimated tax payments. Payroll taxes grow with each new hire. Additional local earned income tax filings or Local Services Tax obligations may be triggered if your business expands into new municipalities. Without early planning, those changes often show up as a surprise notice or a much larger than expected tax payment.
Timing matters. Revenue is taxed when it’s earned, not when cash is collected. If receivables lag while payroll, rent, and vendor expenses rise, cash can feel tight during your most successful months.
Spending accelerates before strategy adjusts. Growth often requires quick decisions: hiring staff, purchasing equipment, upgrading technology, or outsourcing services. How those costs are treated for tax purposes (deducted, capitalized, or depreciated) has a direct impact on taxable income.
Your structure may no longer fit. An entity set-up or owner compensation strategy that worked at lower revenue levels may be inefficient as profits grow. Retirement contributions, pass-through income planning, and payroll strategy often need to be revisited sooner than expected.
None of this means something is wrong. It simply means your financial picture has changed and your tax strategy needs to change with it.
When Business Owners Usually Call Their CPA
Many business owners reach out only after growth has already happened, when:
- A larger-than-expected tax bill arrives
- Cash feels tighter despite strong sales
- Estimated payments jump unexpectedly
- A lender or investor asks for financial clarity
At that point, the CPA’s role becomes reactive instead of strategic. While issues can still be addressed, opportunities around timing deductions, payroll strategy, or estimated tax planning may already be limited.
Call Your CPA Before You Commit
A short CPA conversation before a major growth decision can prevent months of stress later.
Early input matters most when:
- A new contract significantly increases revenue: especially if payment timing changes
- You’re hiring multiple employees or contractors: triggering higher payroll taxes, PA unemployment contributions, and affecting classification considerations
- You expand into new municipalities or states: which can create new tax filing and compliance requirements
- You’re purchasing major equipment or software: where tax treatment affects income more than expected
- Growth follows several lean years: when prior losses or credits may still be leveraged with proper planning
A brief planning discussion at this stage often saves far more than it costs.
What CPA Growth Planning Actually Covers
From the CPA side, planning isn’t about slowing growth. It’s about removing friction. That planning often includes:
- Adjusting federal and Pennsylvania estimated tax payments
- Forecasting cash flow with taxes included
- Reviewing entity structure and owner compensation
- Coordinating payroll, benefits, and retirement contributions
- Identifying deductions and credits tied to expansion
- Ensuring financial reporting aligns with lender or investor expectations
The goal is predictability, not perfection.
Growth Is Easier When Taxes Aren’t A Surprise
Fast growth should feel exciting, not stressful. The businesses that navigate it most smoothly are the ones that involve their CPA early and treat tax planning as part of growth planning.
Growth changes your numbers. A proactive CPA helps make sure it doesn’t change your sleep.
Planning for Growth? Talk It Through
If your business is growing quickly, or preparing to sign a major new contract, a short planning conversation can help clarify the tax and cash-flow implications before they become problems.
Our CPA team here at Canon Capital Management Group works with business owners to align tax strategy, cash flow, and growth decisions so success doesn’t come with surprises.
Have questions? We’re happy to talk. Contact us online or call 215-723-4881.
Elm Terrace Gardens Technical Support Request
The web based support form is no longer in use. Please use the green IT button on your Windows desktop or system tray to submit a support request. If you do not have the green IT button, please give us a call at 215-723-4881, extension 800, and we will be happy to assist you.
Computer Recycling Program
In an effort to support our environment, provide our customers with a cost-effective, easy way to dispose of their unused computer equipment and comply with local equipment disposal laws, we are announcing a new computer equipment recycling program. Here’s how it works:
At your request, we will recycle your used computer equipment for you. Computers will have their hard drives rendered inoperable (so that there is no possibility of anyone extracting data from them). We will then transport your equipment to a certified computer equipment recycling center for proper disposal.
To encourage as much participation in this program as possible, we are keeping the fee for this service to a minimum. To have your computers recycled, simply:
- Complete the form below, indicating the quantity of each item to be recycled
- Drop your equipment off at our office (along with this form), or give your equipment to one of our staff persons when they are at your office for another engagement
- We will send you an invoice for the service fee
Vicki Barnes
Director of Payroll Services
Vicki joined Canon Capital in August, 1999 and is responsible for overseeing the daily operations of Payroll Services. Vicki has an Associate’s Degree in Accounting from Montgomery County Community College and has earned the Certified Payroll Professional designation. She is a member of the national American Payroll Association as well the Lehigh Valley Chapter, where she served as Secretary from 2006-2013. Vicki resides in Sassamansville with her husband and son and enjoys crafts, reading, and kayaking in her free time.
Canon Capital Technologies Announces Retirement of Kent Gerhart and Promotion of Brent Snyder to Director of Technologies
Kent Gerhart has retired from his role as Director of Technologies after more than 35 years in the technology field and over two decades with Canon Capital Management Group. Since joining us in November 2000, Kent has been a steady presence behind the growth of our technology division, helping clients adapt as systems, security, and infrastructure evolved over the years. His career spans roles as a programmer, analyst, and consultant, as well as ownership of KenTech Information Systems, Inc., an experience that shaped his practical, client-first approach.
As he enters retirement, Kent is looking forward to a new and meaningful role as a part-time caretaker for his first grandchild while continuing to work part-time in his custom woodworking business.
Brent Snyder has been named our new Director of Technologies. He joined Canon Capital Management Group in October 2024, bringing more than 25 years of experience in technology and operations. Brent holds a B.A. from Temple University and is a graduate of the Fox School of Business. Brent continues to demonstrate the strong leadership, operational expertise, and customer-focused approach that our clients have come to expect.
Brent is active in the local community, serving on the boards of Harleysville Baseball and #IronDad23, a nonprofit supporting families in the Souderton Area School District. He lives in Souderton with his wife, Laurie, and their two sons.
We thank Kent Gerhart for his lasting contributions and look forward to continued growth and innovation under Brent Snyder’s leadership.
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You didn’t start a business to run a payroll company. We stay up-to-date on the latest tax rates and payroll practices so you don’t have to. Our efficient, cost-effective payroll services allow you to continue working on your business goals.
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Technologies
We take the worry out of your computer system management. From cyber threat management to data back-up, we work with you to address your concerns and make sure your systems are working for you.
Lori E. Benner
Manager
Lori began working at Canon Capital in September 2022, bringing over 30 years of experience in corporate and partnership tax preparation and financial statement review. Lori earned her BS in Business Administration from Kutztown University and is a member of PSTAP (Pennsylvania Society of Tax and Accounting Professionals). A Perkasie resident, she relaxes by paddleboarding, doing yoga, baking, gardening, and hiking. Lori also enjoys spending time with her son, Collin, and her two mini Goldendoodles, Reilly and Chewie.







